Showing posts with label publicists. Show all posts
Showing posts with label publicists. Show all posts

Wednesday, March 15, 2017

Unsolicited Review Copies: Reviewing Them, Ignoring Them, What To Do With Them | Book Blogging Tips (#51)




If you're receiving unsolicited review copies, you're probably already an established blogger and at least know somewhat what you're doing.

While it's a fantastic thing to receive the newest releases in the mail, it can get pretty overwhelming very easily.






Do you have to review them?

There are bloggers who get unsolicited copies sent to them every month, from many different publishers. If you're one of those people, it's virtually impossible to read all these books, even if you don't have a day job.

Personally, I think every single review copy you receive, whether unsolicited or not, is a privilege.

You have to consider that these copies cost more money to print than regular copies and are sent out to publishing professionals. If you've made it to that circle of people, you better act like a professional!

Meaning
  1. no selling
  2. no hoarding
  3. no requesting more ARCs when you're already drowning in them. 
Disagree if you want, but also know that misbehavior does not go unnoticed. Again, these books are a privilege that not every blogger has.

I don't believe that unsolicited copies all have to be reviewed. If you didn't request it, you don't have to review it in my opinion, though giving even just a little back in terms of maybe posting a picture of it or talking about it on social media is simply common courtesy.

If you don't want to read a review copy for what reason ever or don't have the time to read it-

Here are some alternatives:

  • Give the book to another blogger. Some review copies that I have received actually say on them that they are meant to be given to other bloggers. That way the publisher still gets "something" in return, even if it's only the exposure from being featured on another blog.
  • Contact the publicist. If you're receiving an overwhelming amount of books that's absolutely impossible to review, the smartest way to go about this is to contact the publicist responsible and just tell them you appreciate it, but don't have the time to review these books.
  • Host giveaways. While review copies are NEVER under no circumstances allowed to be sold (you can actually get sued for this), giveaways are a-okay. Check back with the publisher if you're unsure, some publishers don't want any ARCs circulating before the release date. 
  • Post pictures. If you're not able to post a review, just featuring the review copies you've received in a meme, (In My Mailbox, Stacking the Shelves etc.), or posting pictures on instagram or tumblr does the job. You'd still aim for managing to read them, since that's the reason why you got them in the first place.

What do you do with your unsolicited review copies?


More on review copies in my Book Blogging Tips Series



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Thursday, January 28, 2016

When To Post ARC Reviews: Pros and Cons of Posting On Release Day or Months Before | Book Blogging Tips (#36)





What I do is usually very simple. The second I get the ARC, I read it and then queue the review to be published exactly on the release day, or if I can't, I schedule it for the day before.

However, recent discussions about this with other bloggers made me contemplate whether there's a better method.

Usually it's expected of you to have the review ready and online by the time the book is released. That's why you're getting the ARC, to deliver instant reviews even when the book has only been out for half a second.

When you get an ARC, you usually have three(ish) options when to post the review

1) The second you finish (~3-6 months before release)

+ Even if that's months ahead, you already got it out of the way
+ There's no chance you'll forget about the book
- Literally nobody cares about a book that'll be published in a couple of months time
- Honestly, not even if it's Rick Riordan or Richelle Mead, one week after the announcement people stop caring = ZERO publicity profit
if somebody sees the review and wants the book, they can't get it yet. 

2) Close to the due date (~a week before release)

+ everybody knows the book is coming, everybody's searching for early reviews
+ traffic!!!
+ simultaneously early enough to create buzz around the book (publicists likey), but also late enough to make the release seem very close and get people excited (readers likey)
- if somebody sees the review and wants the book, they can't get it yet. 
- you'll have to plan this one ahead, either read the book right away and queue the post, or pray to God you'll make it in time

3) Last minute (on release day)

+ everybody knows the book is out, hello traffic
+ if you got somebody interested in the book, they can get it right away
- again, either queue or pray
- you won't be able to get people interested in the book before its release

4) #yolo

Of course you still have the "screw it" option, where you just post the review whenever. But in order to do that you really have to have your life/TBR together enough to manage to keep track of all your review copies. Because nothing's worse than requesting an ARC and not delivering a review at all. Don't do that. 

When in doubt:

Ask the publicist that you've been in contact with and don't listen to people online who are probably working with different publishers and publicists that also have different expectations of you.



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