Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, May 23, 2017

Blogger Transparency: Should You Share Your Statistics on Your Blog? | Book Blogging Tips (#58)

I've been thinking a lot about this lately. Many bigger bloggers share their statistics and it's seemingly ONLY people with follower counts in the 4 or 5 digits. 

Personally, I feel conflicted about openly sharing my statistics, but I appreciate and love it when other people share theirs. So should we all?


Why would you even do that?

It definitely helps people who are looking to work with you and your blog professionally.

Whether it's:
  • authors seeking reviewers
  • publishers looking to add someone to their mailing lists
  • companies who are interested in having you review a product
  • anyone interested in advertising with you
  • anyone interested in professional collaboration

If you have your statistics openly displayed on your blog, people immediately know whether it makes sense to work with you. Let's not kid ourselves, people always say stats don't matter when talking about blogging, but we all know deep in our hearts that they do. Especially when we're talking about professional business with companies/authors/publishers who are actually earning money for what they're doing. 

As for individuals - I always like to see statistics because it makes it easier to categorize myself. To know how big my blog is in comparison to others. It's always great to be aware of the reach you have. 

But putting yourself out there like that isn't everyone's cup of tea. It's not necessarily a necessity to be completely transparent with your statistics. I absolutely understand it when people say they don't want to. Especially when you're still a small blogger you might hesitate to openly display how many clicks you get - it's easy to say "hey, no big deal" when you get 200k hits per month. 

So when is it TRULY necessary?

I think there is not really a necessity at all. You're not being dishonest by declining to openly show your stats to everyone. It's a personal matter after all and a personal decision. I had mine displayed for a hot minute, but felt very iffy about it all. 

You can always send out that information in private to people who are interested in working with you. Don't let anyone ever tell you, you have to do anything when it comes to blogging. Your blog, your rules.


Do you share your statistics on your blog?

Continue Reading...

Thursday, July 9, 2015

How NOT to Advertise For Your Blog | Book Blogging Tips (#7)


Advertising your blog.

We all know, in order to get an audience, we have to make sure to get our names out there. 

Especially when you're new to blogging, it's essential to let everyone know that you're there. You can't get followers from scratch. So how do you do it?



There are four popular ways to advertise:

1. Comment on other people's blogs
2. Share your posts through all social media platforms you can find (Facebook, Twitter, Pinterest, Bloglovin, Tumblr, Google+, Goodreads etc.)
3. Ask popular bloggers to give you a shout-out
4. Leave your links all over forums and other people's blogs

Notice how two of these aren't like the others?

When advertising your blog, you have to be careful not to become a spammer. Because when people think you're spamming, there's no way they're going to click on your blog.
They might even report you for spam and that's when you're really going to have trouble building an audience.


When Does Advertising Stop and Spamming Begin?

When commenting on other blogs, some bloggers like to leave their links.

That's fine and all, but when you encounter the same person leaving the exact same comment on ten different blogs, it's starting to get a little fishy.

For 1 in 10 cases that technique might actually work, but I can say that I'm not fond of people commenting on my blog with a nonsense contribution like

"Cool Blog, Check Out Mine MyName @ Imspamming.blogspot.com"

Same goes for leaving your links everywhere - there are subtle ways of doing it, but in most of the cases the newbie bloggers I encounter that do this are not very subtle!

You have to be very careful not to be aggressive about your promotion, because the book community is smaller than you think. People will start to recognize you and remember your comments.


PLEASE DO:

  • Leave your signature or URL under a comment (IF that comment makes sense and you actually have something to contribute)
  • Collaborate for cross promotion with a blogger that has a similar reach
  • Ask for follow backs and promotion on platforms that are built for that purpose! (Book Blogging Archives, Follow Back Memes)
  • Share your posts everywhere (twitter, facebook, bloglovin etc.)

PLEASE DON'T:

  • Ignore the content of the post you're commenting on completely
  • Put the same generic comment under every post you encounter just for the sake of exposure
  • Message people on social media asking for follow backs if you've never spoken to them before
  • Ask people for shout outs that have no idea who you are
  • Ask bloggers with a completely different reach than yours for promotion 
  • @ and mention random people you've never talked to before on social media with the purpose of promoting your content



What's the best way to advertise?
Would you consider leaving your link spamming?


Come back next Thursday for another Book Blogging Tips post!

More Tips:
Book Blogging Tips (#3): How to Handle Inquiries from Publishers and Authors
Book Blogging Tips (#4): Pros and Cons of Book Blogging Memes
Book Blogging Tips (#5): Is It Possible To Have TOO MUCH Content?
Book Blogging Tips (#6): Should I Be Commenting Back?

See All
Continue Reading...
Related Posts Plugin for WordPress, Blogger...