Thursday, January 28, 2016

When To Post ARC Reviews: Pros and Cons of Posting On Release Day or Months Before | Book Blogging Tips (#36)

Share it Please




What I do is usually very simple. The second I get the ARC, I read it and then queue the review to be published exactly on the release day, or if I can't, I schedule it for the day before.

However, recent discussions about this with other bloggers made me contemplate whether there's a better method.

Usually it's expected of you to have the review ready and online by the time the book is released. That's why you're getting the ARC, to deliver instant reviews even when the book has only been out for half a second.

When you get an ARC, you usually have three(ish) options when to post the review

1) The second you finish (~3-6 months before release)

+ Even if that's months ahead, you already got it out of the way
+ There's no chance you'll forget about the book
- Literally nobody cares about a book that'll be published in a couple of months time
- Honestly, not even if it's Rick Riordan or Richelle Mead, one week after the announcement people stop caring = ZERO publicity profit
if somebody sees the review and wants the book, they can't get it yet. 

2) Close to the due date (~a week before release)

+ everybody knows the book is coming, everybody's searching for early reviews
+ traffic!!!
+ simultaneously early enough to create buzz around the book (publicists likey), but also late enough to make the release seem very close and get people excited (readers likey)
- if somebody sees the review and wants the book, they can't get it yet. 
- you'll have to plan this one ahead, either read the book right away and queue the post, or pray to God you'll make it in time

3) Last minute (on release day)

+ everybody knows the book is out, hello traffic
+ if you got somebody interested in the book, they can get it right away
- again, either queue or pray
- you won't be able to get people interested in the book before its release

4) #yolo

Of course you still have the "screw it" option, where you just post the review whenever. But in order to do that you really have to have your life/TBR together enough to manage to keep track of all your review copies. Because nothing's worse than requesting an ARC and not delivering a review at all. Don't do that. 

When in doubt:

Ask the publicist that you've been in contact with and don't listen to people online who are probably working with different publishers and publicists that also have different expectations of you.



No comments:

Post a Comment

Comments make every blogger's day. Don't be afraid and say something, even if it's just a smiley face or a quick "Hey, I liked this" or "Hey, I didn't like this". Don't be shy! xx

Related Posts Plugin for WordPress, Blogger...