Share it Please
Advertising your blog.
We all know, in order to get an audience, we have to make sure to get our names out there.
Especially when you're new to blogging, it's essential to let everyone know that you're there. You can't get followers from scratch. So how do you do it?
There are four popular ways to advertise:
1. Comment on other people's blogs
2. Share your posts through all social media platforms you can find (Facebook, Twitter, Pinterest, Bloglovin, Tumblr, Google+, Goodreads etc.)
3. Ask popular bloggers to give you a shout-out
4. Leave your links all over forums and other people's blogs
Notice how two of these aren't like the others?
When advertising your blog, you have to be careful not to become a spammer. Because when people think you're spamming, there's no way they're going to click on your blog.
They might even report you for spam and that's when you're really going to have trouble building an audience.
When Does Advertising Stop and Spamming Begin?
When commenting on other blogs, some bloggers like to leave their links.
That's fine and all, but when you encounter the same person leaving the exact same comment on ten different blogs, it's starting to get a little fishy.
For 1 in 10 cases that technique might actually work, but I can say that I'm not fond of people commenting on my blog with a nonsense contribution like
"Cool Blog, Check Out Mine MyName @ Imspamming.blogspot.com"
Same goes for leaving your links everywhere - there are subtle ways of doing it, but in most of the cases the newbie bloggers I encounter that do this are not very subtle!
You have to be very careful not to be aggressive about your promotion, because the book community is smaller than you think. People will start to recognize you and remember your comments.
- Leave your signature or URL under a comment (IF that comment makes sense and you actually have something to contribute)
- Collaborate for cross promotion with a blogger that has a similar reach
- Ask for follow backs and promotion on platforms that are built for that purpose! (Book Blogging Archives, Follow Back Memes)
- Share your posts everywhere (twitter, facebook, bloglovin etc.)
- Ignore the content of the post you're commenting on completely
- Put the same generic comment under every post you encounter just for the sake of exposure
- Message people on social media asking for follow backs if you've never spoken to them before
- Ask people for shout outs that have no idea who you are
- Ask bloggers with a completely different reach than yours for promotion
- @ and mention random people you've never talked to before on social media with the purpose of promoting your content
What's the best way to advertise?
Would you consider leaving your link spamming?
Come back next Thursday for another Book Blogging Tips post!
Book Blogging Tips (#3): How to Handle Inquiries from Publishers and Authors
Book Blogging Tips (#4): Pros and Cons of Book Blogging Memes
Book Blogging Tips (#5): Is It Possible To Have TOO MUCH Content?
Book Blogging Tips (#6): Should I Be Commenting Back?